The Division 2: Warlords of New York / Visual Identity
Studio — Ubisoft & Massive Entertainment
2020
Credits/
Creative Direction and Design: Alexander Zwolski
Motion Design and Animation: Fredrik Magnusson
I pitched the Creative Direction and designed the visual identity for The Division 2 expansion, Warlords of New York. I created the key art marketing background, which serves as the foundation of the entire identity, encapsulating the brand’s key pillars. Additionally, I developed the branding toolkit and established the overall marketing brand style guide, shaping the game's distinct visual identity.
This defining visual language and tone guided multiple teams, ensuring seamless integration across assets such as title and end cards, trailer scenes, character creation screens, in-game UI loading screens, and more.
Motion Design and Animation By Fredrik Magnusson
In-Game Loading Screen By Massive Entertainment
Scene From The Launch Trailer By Stefan Linde
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