I had the opportunity to lead the creative direction for the brand identity of The Division 2: Warlords of New York expansion. The key branding background serves as the foundation of the entire branding strategy, encapsulating the key pillars of the game within Warlords of New York.
This defining visual and tonality guides numerous teams, seamlessly integrating its essence into various assets such as title/end cards, scenes in trailers, character creation screens, in-game UI loading screens, and more.
While I didn't personally create the motion graphic animation, credit goes to the immensely talented Fredrik Magnusson for his exceptional work in bringing the vision to life. Likewise, the remarkable loading screen was crafted by our skilled UI team at Massive, while the launch trailer was masterfully produced by our talented brand video team.
Logo Animation
In-Game Loading Screen
Scene From The Launch Trailer
