// Alexander Zwolski, Creative Direction + Design
I currently reside in Malmö, Sweden.
I’m a Creative Director and Designer specializing in the visual identity of video game IPs. With nearly a decade of experience, I collaborate closely with studios and publishers to shape distinctive, cohesive branding—from high-level creative direction to hands-on design. My focus is on defining games visually and crafting experiences that resonate deeply with players.
Previously, I worked with studios such as Massive Entertainment, Ubisoft, and People Can Fly—gaining extensive experience in branding and visual identity for AAA game IPs. At Ubisoft, I was often requested by internal studios and the Paris HQ to support cross-studio initiatives, contributing to projects through logo design, brand integration, creative direction, and visual identity development.
At People Can Fly, I was a key part of the Publishing team’s creative leadership, where I led the development of visual identity for all self-published and upcoming projects—helping define the look and feel of future IPs from the ground up.
// SERvices
— Creative Direction
— Visual Identity
— Logo Design
— Style Frames
— Key Background Concepts
— Style Guides
// clients & Cross-Studio Contributions
