I had the pleasure of spearheading the creative direction for the development of a special poster intended as a heartfelt gesture for a fan who was hospitalized. As a brand team, we wanted to extend our support and show our appreciation for their dedication.
After meticulously designing the poster, we went the extra mile by printing it in A1 size and gathering the entire Massive Entertainment studio to sign it with a golden pen. This collaborative effort aimed to brighten the fan's day and offer them a tangible reminder of our community's support during their challenging time.
In this project, I had the privilege of collaborating with the immensely talented Digital Artist, Abrar Khan, whose expertise contributed significantly to bringing our vision to life. Together, we ensured that the poster not only captured the essence of The Division but also emphasized its rich symbolism, which is a hallmark of the franchise.
