Star Wars Outlaws / Visual Identity
Studio — Ubisoft & Massive Entertainment
2023
Credits/
Creative Direction and Design: Alexander Zwolski
Co-led the Creative Direction, research, and design development of the Brand Identity and Visual Language Direction for Star Wars Outlaws, from internal execution to external collaboration with third parties. Worked closely with the Damien Belleville, Presentation Director to align our marketing branding with their in-game UI branding, ensuring a seamless and cohesive visual tone across all touchpoints. 
Designed the key visual background, developed the branding toolkit, and established the overall marketing brand style guide, shaping the game's distinct visual identity.
Key Art by PETROL Advertising
3D Logo by Territory Studios
I designed the initial concepts and mockups for Ubisoft's Publishing team, defining the look and feel of the Ultimate and Gold Edition cards.
Xbox & Ubisoft Forward Showcase Title Card Designs.
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