HITMAN World of Assassination / "The Herbalist" Logo feat. Snoop Dogg
Studio — IO Interactive
2026
Credits/
Creative Direction and Design: Alexander Zwolski

For The Herbalist, a new DLC for HITMAN World of Assassination featuring rap legend Snoop Dogg, I created the title logo and visual treatment for the release.

The identity brings together the refined, minimal world of HITMAN with the unmistakable visual legacy of Snoop Dogg. Inspired by the bold typography and larger-than-life attitude of 90s West Coast hip-hop and classic album artwork, the logo draws on ornate blackletter forms, sweeping flourishes and exaggerated proportions to give Snoop’s name an almost iconic presence. 
These influences are reworked through the lens of HITMAN, creating a title treatment that feels deliberately extravagant against the franchise’s otherwise restrained visual language.

The result is a collision of two distinct worlds: the precision of HITMAN and the swagger of Snoop Dogg.
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